This is a really interesting campaign that’s garnering a lot of attention in Latin America.
A new billboard campaign that’s launched in Peru showcases straight celebs posing with other straight celebs–but as gay couples.
The intent behind the «Imaginary Couples» campaign is to shine a light on homophobia. Providing people with a familiar face can be an effective way to do that.
Each billboard contains the tag line, «Love is not a crime.»
High profile Latin American celebs taking part in the «Imaginary Couples» campaign include politician Kenji Fujimori, footballer Miguel Rebosio, comedian Jorge Benavides, boxer Juan Zegarra, entertainer Carlos Galdós, actor Jason Day, boxer Jonathan Maicelo and actor Lucho Caceres.